Wednesday, January 7, 2015

HTC reverses

HTC made a profit of about $14 million in the last quarter of 2014, roughly double what analysts predicted. While it’s not the same kind of profits a behemoth like Apple typically enjoys, HTC’s turnaround indicates it may survive a rather dark period that included executive shakeups and dismal sales performance. The turnaround is thanks to a strategy that focused on building multiple mid-range handsets for emerging markets and budget-minded buyers. While the HTC One line always did well, the company needed to fill in the gap for those who wanted a good smartphone that didn’t retail for $700. The HTC One Remix and others are cheaper than the top of the line, but in all are pretty good performers with respectable build quality. While it may not be a major source of revenue, another positive for HTC is the newest pure Android tablet, the Nexus 9. We’re also likely to see a One M9 phone this year, as the company has continually touted its focus on design at the high end of its product line.

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